Tony Rodriguez -BAI Conference

Tony Rodriguez, president of Daniel Penn Associates will be presenting a pre-conference workshop at the BAI Conference this year. The conference will be held October 11-13 at theMcCormick PlaceinChicago.  The pre-conference workshops will focus on “maximizing the value of key growth segments.” Tony will be presenting a session on the potential the Hispanic Market offers. A market largely untapped by the financial industry. For detail information on the conference and agenda; http://tinyurl.com/66g2c9e

Banks, Credit Unions Can Tap $169 Billion Market of Latino and Other “Unbanked” Households, U. Va. Darden Study Finds

The University of Virginia Darden School of Business and its Tayloe Murphy Center released the findings of a major study that outlines specific steps for how banks and credit unions can capture billions of dollars in deposits by reaching out to Latino and other “unbanked” households across the United States. See http://tinyurl.com/69zubtn, Hispanictips.com

Latinos in Social Media [LATISM] Releases Report of Its 2011 Latino Blogosphere Survey

Over 12,000 bloggers participated in the survey. According Ana Roca-Castro, Founder and Chair of LATISM,  ”the results offers conclusive evidence about Latino/a bloggers as to what motivates them and the issues they care about,” “These findings will prove to be eye-opening to brands, organizations and industry-followers alike as they try to reach one of the most powerful groups online.” See article;  http://tinyurl.com/5sfsj3s

Key Findings include:

• 61% use social media for personal purposes, followed by business, self promotion and for doing social good
• The top three blogging topics are Latino Issues (45%), followed by Social Good and Education
• The mayority (48%) prefer to shop online
• Price is the biggest driver at the time of purchase
• Their reasons for blogging vary by individual, but a common thread is their deep connection to their community and their faith in the power of blogging as a tool for change
• The overwhelming majority described Education as the top priority Latino issue, followed by Health and Jobs

Many banks are behind the ball reaching out to the Hispanic Market. Social media offers a medium which they can use to penetrate this market and benefit from  this savvy consumer.