Latinos in Social Media [LATISM] Releases Report of Its 2011 Latino Blogosphere Survey

In Uncategorized on June 13, 2011 at 2:33 pm

Over 12,000 bloggers participated in the survey. According Ana Roca-Castro, Founder and Chair of LATISM, ”the results offers conclusive evidence about Latino/a bloggers as to what motivates them and the issues they care about,” “These findings will prove to be eye-opening to brands, organizations and industry-followers alike as they try to reach one of the most powerful groups online.” See article; http://tinyurl.com/5sfsj3s

Key Findings include:

61% use social media for personal purposes, followed by business, self promotion and for doing social good
The top three blogging topics are Latino Issues (45%), followed by Social Good and Education
The mayority (48%) prefer to shop online
Price is the biggest driver at the time of purchase
Their reasons for blogging vary by individual, but a common thread is their deep connection to their community and their faith in the power of blogging as a tool for change
The overwhelming majority described Education as the top priority Latino issue, followed by Health and Jobs

Many banks are behind the ball reaching out to the Hispanic Market. Social media offers a medium which they can use to penetrate this market and benefit from this savvy consumer.